Strategi Manajemen Pemasaran Pendidikan Berbasis Sistem Bauran Marketing Mix

Authors

  • Hasana Hasana Institut Pesantren KH. Abdul Chalim Pacet Mojokerto, Indonesia
  • Romi Siswanto Institut Pesantren KH. Abdul Chalim Pacet Mojokerto, Indonesia

DOI:

https://doi.org/10.59355/bhin.v1i1.88

Keywords:

Management; Principal; Competence

Abstract

The context of this research is an effort to increase teacher competence through the learning process because of the intense competition between schools to get students and the community, which incidentally prefers institutions that can help students to be able to go straight into the world of work. The purpose of the research is to describe how the school principal's management improves teacher competency through the learning process at Integral Islamic Elementary School Lukman AL-Hakim Situbondo. The type of research used is qualitative research with a case study approach. Data collection techniques by way of observation, interviews, and documentation. The data analysis technique used in this qualitative research has four stages, namely data collection, data reduction, data presentation, drawing conclusions and suggestions. Whereas in looking for the validity or validity of the data using data triangulation techniques. The results of this study are (1) The management carried out by the principal in improving teacher competence is as follows: (a) Include teachers in training, training and seminars (b) Prioritize discipline. (c) Teacher motivation (d) Supervision conducted every semester. (2) Carrying out the main tasks while still carrying out additional tasks such as religious activities and also always making teaching equipment. (3) Supporting factors "There are exemplary educators and educational staff and the Al-Amin foundation's large outreach by practicing Islamic doctrine in everyday life." The inhibiting factor is "there are no competent Qur'anic-based scholars according to the degree of Al-Qur'an Science, so it is necessary to recruit educators who specifically develop curriculum aspects of the Qur'an."

References

Abdullah Thamrin, dkk. Manajemen Pemasaran. Jakarta: PT Raja Grafindo Persada. 2013

All Habsy Bakhrudin. Seni Memahami Kualitatif dalam Bimbingan Konseling. Jurnal Konseling Andi Matappa. vol 1. no 2. 2017.

Alma, Buchari dan Ratih Hurriyati. Manajemen Corporate dan Strtegi Pemasaran Jasa Pendidikan Fokus pada Mutu dan Layanan Prima. Bandung :Alfabeta. 2008.

Alvionita Indrira Subagiyo Dyta. Implementasi Strategi Pemasaran Pendidikan Melalui Kegiatan Ekstrakurikuler di MTs Darul Ulum Ngabar Mojokerto. Surabaya: Program Studi Manajemen Pendidikan Islam. 2019

Bahtiar Yoyon Irianto & Eka Prihatin. Manajemen Pendidikan. Bandung : Alfabeta. 2009.

Emzir. Metodologi Penelitian Pendidikan. Jakarta : PT Raja Grafindo Persada. 2008

Hamdani. Strategi Belajar Mengajar. Bandung: CV PUSTAKA Setia, 2011

Hermawan Haris. Analisis Pengaruh Bauran Pemasaran Terhadap Keputusa, Kepuasan Dan Loyalitas Konsumen Dalam Pembelian Riti Ceria Di Jember, Jurnal Manajemen Dan Bisnis Indonesia,.Vol.1. No.2. 2019

Hidayat Ara dan Imam Machali. Pengelolaan Pendidikan. Yogyakarta, 2012.

Karela Felinda. Strategi Manajemen Pemasaran Dalam Peningkatan Penerimaan Peserta didik Di Madrasah Tsanawiyah Mazra’atul Ulum. Malang: Universitas Islam Negeri Maulana Malik Ibrahim. 2020

Kotler dan Amstrong. Prinsip-Prinsip Pemasaran. edisi VIII,. Jakarta: Erlangga. 2001

Kotler Philip dan Kevin Lane Keller. Manajemen Pemasaran jilid 1, edisi 13. Yogyakarta: Erlangga. 2011

Maula Maksumah Nikmatul. Strategi Kepala Madrasah Dalam Meningkatkan Mutu Pendidikan Bahasa Asing Di Madrasah. Malang, Universitas Islam Negeri Maulana Malik Ibrahim. 2017

Arif, Nur Rianto. Dasar-Dasar Pemasaran Bank Syariah. Bandung: Alfabeta. 2010

Nurlaili. Analisis Keterampilan Dasar Mengajar Guru Dalam Perspektif Guru Pamong Pada Mahasiswa Prodi PGMI Fakuitas Ilmu Tarbiyah Dan Keguruan UIN Raden Fatah Palembang. vol 4. no . 2018

Prastowo Andi. Metode Penelitian Kualitatif Dalam Perspektif Rancangan Penelitian. Yogyakarta: Ar-Ruzz Media. 2011

Putra Erwinsyah. Mukhlis Yunus. dan Sulaiman. Pengaruh Bauran Pemasaran Jasa Terhadap Kepercayaan Merk (Brand Trist) dan Dampaknya Pada Keputusan Mahasiswa Memiliki Kuliah Di Politeknin Aceh. Jurnal Manajemen. Vol 4. No 1. 2019

Qamaruddin Dwi Antoro. Manajemen Pemasaran Pendidikan Dalam Meningkatkan Mutu Di MI Muhammadiyah Basin Kebonarum Klaten. Yogyakarta: UIN Sunan Kalijaga. 2015

Sugiono. Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif dan R&D. Bandung: Alfabeta. 2015

TMirela iarani. Kreativitas Kepala Madrasah Dalam Pemasaran Pendidikan Di MIN 1 Bener Meriah. Banda Aceh: Universitas Islam Negeri Ar- Raniry. 2020

Umar Husain. Strategic Management in Action. Jakarta: PT. Gramedia Pustaka Utama. 2001.

Downloads

Published

2023-01-31

How to Cite

Hasana, H., & Siswanto, R. . (2023). Strategi Manajemen Pemasaran Pendidikan Berbasis Sistem Bauran Marketing Mix. BHINNEKA: Jurnal Pendidikan Dan Pemikiran, 1(1), 48–55. https://doi.org/10.59355/bhin.v1i1.88